Similar colors View all →
Pure Red
#D40F09
Pure Red
#FF0000
Dark Red
#8B0000
Brick Red
#B22222
Rosy Coral
#FF6B6B
Rust
#C2410C
Flash Red
#FF4757
Imperial Red
#E63946
Crimson
#DC143C
Alizarin
#C0392B
Deep Amber
#EA580C
Salmon Pink
#FB7185
Orange Coral
#FF7043
"Pure Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #D40F09
RGB rgb(212, 15, 9)
HSL hsl(2°, 92%, 43%)
CMYK C:0% M:93% Y:96% K:17%
Luminance 0.1431
WCAG Accessibility
On white 5.42:1
Aa — #D40F09
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.87:1
Aa — #D40F09
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#D40F09 #09CCD3
Analogous
#D30967 #D40F09 #D37409
Triadic
#D40F09 #09D30F #0F09D3
Split-comp.
#D40F09 #09D374 #0967D3
Tetradic
#D40F09 #67D309 #09CCD3 #7409D3
Monochromatic
#F7B2B0 #EE5853 #C81A14 #99140F #540B08
Suggested palettes for this hue.
Tokyo Neon View all →
Purple Mystery View all →
Memphis Design View all →

  
Discover more colors View all →
Alizarin
#C0392B
Flash Red
#FF4757
Crimson
#DC143C
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Pure Red
#FF0000
Mahogany
#A94442
Imperial Red
#E63946
🔄 Converter ♿ Contrast 🌈 Gradient