🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D4301F
RGB
rgb(212, 48, 31)
HSL
hsl(6°, 74%, 48%)
CMYK
C:0% M:77% Y:85% K:17%
Luminance
0.1605
WCAG Accessibility
Aa — #D4301F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #D4301F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D4301F
#20C3D5
Analogous
#D52068
#D4301F
#D58D20
Triadic
#D4301F
#20D532
#3220D5
Split-comp.
#D4301F
#20D58D
#2068D5
Tetradic
#D4301F
#68D520
#20C3D5
#8D20D5
Monochromatic
#F4D1CD
#E28479
#C93C2C
#9F2F23
#601D15
Suggested palettes for this hue.