🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D53401
RGB
rgb(213, 52, 1)
HSL
hsl(14°, 99%, 42%)
CMYK
C:0% M:76% Y:100% K:16%
Luminance
0.1647
WCAG Accessibility
Aa — #D53401
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #D53401
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D53401
#01A4D5
Analogous
#D5013A
#D53401
#D59D01
Triadic
#D53401
#01D533
#3301D5
Split-comp.
#D53401
#01D59D
#013AD5
Tetradic
#D53401
#3AD501
#01A4D5
#9D01D5
Monochromatic
#FABBA8
#F47048
#CA380C
#9A2B09
#521705
Suggested palettes for this hue.