🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D53E27
RGB
rgb(213, 62, 39)
HSL
hsl(8°, 69%, 49%)
CMYK
C:0% M:71% Y:82% K:16%
Luminance
0.1761
WCAG Accessibility
Aa — #D53E27
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #D53E27
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D53E27
#27BCD3
Analogous
#D32766
#D53E27
#D39427
Triadic
#D53E27
#27D33E
#3E27D3
Split-comp.
#D53E27
#27D394
#2766D3
Tetradic
#D53E27
#66D327
#27BCD3
#9427D3
Monochromatic
#F3D7D2
#DF8E81
#C74733
#9E3829
#612319
Suggested palettes for this hue.