Pure Red (D70019) — Shades, Harmonies, Palettes, CSS Code

"Pure Red"

Red · Winter

🧠 Psychology

Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.

✨ Uses

CTAs, alerts, fashion, beauty, food, sport.

Tip

Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.

Values

HEX #D70019

RGB rgb(215, 0, 25)

HSL hsl(353°, 100%, 42%)

CMYK C:0% M:100% Y:88% K:16%

Luminance 0.1465

WCAG Accessibility

On white 5.38:1

Aa — #D70019

Secondary text

✓ AA ✗ AAA ✓ AA Large

On black 3.9:1

Aa — #D70019

Secondary text

✗ AA ✗ AAA ✓ AA Large

50 100 200 300 400 500 600 700 800 900 950

All harmonies

Complementary

#D70019 #00D6BD

Analogous

#D60084 #D70019 #D65200

Triadic

#D70019 #19D600 #0019D6

Split-comp.

#D70019 #00D652 #0084D6

Tetradic

#D70019 #84D600 #00D6BD #5200D6

Monochromatic

#FAA8B1 #F5475B #CB0B21 #9B0819 #52040D

Suggested palettes for this hue.

Concrete Steel View all →

Velvet & Silk View all →

Sahara View all →