🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D71B04
RGB
rgb(215, 27, 4)
HSL
hsl(7°, 96%, 43%)
CMYK
C:0% M:87% Y:98% K:16%
Luminance
0.1512
WCAG Accessibility
Aa — #D71B04
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #D71B04
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D71B04
#04BED7
Analogous
#D70455
#D71B04
#D78604
Triadic
#D71B04
#04D71D
#1D04D7
Split-comp.
#D71B04
#04D786
#0455D7
Tetradic
#D71B04
#55D704
#04BED7
#8604D7
Monochromatic
#F9B7AE
#F26250
#CC250F
#9D1D0C
#551006
Suggested palettes for this hue.