🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D72C15
RGB
rgb(215, 44, 21)
HSL
hsl(7°, 82%, 46%)
CMYK
C:0% M:80% Y:90% K:16%
Luminance
0.1613
WCAG Accessibility
Aa — #D72C15
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #D72C15
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D72C15
#15BFD5
Analogous
#D5155F
#D72C15
#D58C15
Triadic
#D72C15
#15D52C
#2C15D5
Split-comp.
#D72C15
#15D58C
#155FD5
Tetradic
#D72C15
#5FD515
#15BFD5
#8C15D5
Monochromatic
#F5C8C2
#E7786A
#CA3521
#9E291A
#5C180F
Suggested palettes for this hue.