"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D72C3A
RGB
rgb(215, 44, 58)
HSL
hsl(355°, 68%, 51%)
CMYK
C:0% M:80% Y:73% K:16%
Luminance
0.1638
WCAG Accessibility
Aa — #D72C3A
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #D72C3A
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D72C3A
#2DD7C9
Analogous
#D72D90
#D72C3A
#D7742D
Triadic
#D72C3A
#3BD72D
#2D3BD7
Split-comp.
#D72C3A
#2DD774
#2D90D7
Tetradic
#D72C3A
#90D72D
#2DD7C9
#742DD7
Monochromatic
#2C0C0E
#7D2129
#CB3A46
#D5626B
#E59EA4
Suggested palettes for this hue.