🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D73623
RGB
rgb(215, 54, 35)
HSL
hsl(6°, 72%, 49%)
CMYK
C:0% M:75% Y:84% K:16%
Luminance
0.1705
WCAG Accessibility
Aa — #D73623
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #D73623
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D73623
#23C5D7
Analogous
#D7236B
#D73623
#D78F23
Triadic
#D73623
#23D735
#3523D7
Split-comp.
#D73623
#23D78F
#236BD7
Tetradic
#D73623
#6BD723
#23C5D7
#8F23D7
Monochromatic
#F4D5D2
#E1897F
#CA3F2F
#A13226
#631F17
Suggested palettes for this hue.