🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D74835
RGB
rgb(215, 72, 53)
HSL
hsl(7°, 67%, 53%)
CMYK
C:0% M:67% Y:75% K:16%
Luminance
0.1926
WCAG Accessibility
Aa — #D74835
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #D74835
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D74835
#37C5D7
Analogous
#D73774
#D74835
#D79A37
Triadic
#D74835
#37D74A
#4A37D7
Split-comp.
#D74835
#37D79A
#3774D7
Tetradic
#D74835
#74D737
#37C5D7
#9A37D7
Monochromatic
#34130E
#842F24
#CB5343
#D6776B
#E7AEA7
Suggested palettes for this hue.