Similar colors View all →
Imperial Red
#D91B27
Imperial Red
#E63946
Crimson
#DC143C
Brick Red
#B22222
Pure Red
#FF0000
Flash Red
#FF4757
Alizarin
#C0392B
Indian Red
#CD5C5C
Salmon Pink
#FB7185
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Mahogany
#A94442
Rust
#C2410C
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #D91B27
RGB rgb(217, 27, 39)
HSL hsl(356°, 78%, 48%)
CMYK C:0% M:88% Y:82% K:15%
Luminance 0.1553
WCAG Accessibility
On white 5.08:1
Aa — #D91B27
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.14:1
Aa — #D91B27
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#D91B27 #1BDACD
Analogous
#DA1B87 #D91B27 #DA6E1B
Triadic
#D91B27 #28DA1B #1B28DA
Split-comp.
#D91B27 #1BDA6E #1B87DA
Tetradic
#D91B27 #87DA1B #1BDACD #6E1BDA
Monochromatic
#F5CCCE #E5767D #CE2732 #A31F28 #631318
Suggested palettes for this hue.
Icy Winter View all →
Deep Ocean View all →
French Riviera View all →

  
Discover more colors View all →
Imperial Red
#E63946
Brick Red
#B22222
Crimson
#DC143C
Pure Red
#FF0000
Dark Red
#8B0000
Mahogany
#A94442
Indian Red
#CD5C5C
Rosy Coral
#FF6B6B
🔄 Converter ♿ Contrast 🌈 Gradient