🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#DA301D
RGB
rgb(218, 48, 29)
HSL
hsl(6°, 77%, 48%)
CMYK
C:0% M:78% Y:87% K:15%
Luminance
0.1693
WCAG Accessibility
Aa — #DA301D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #DA301D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#DA301D
#1CC6D9
Analogous
#D91C68
#DA301D
#D98D1C
Triadic
#DA301D
#1CD92F
#2F1CD9
Split-comp.
#DA301D
#1CD98D
#1C68D9
Tetradic
#DA301D
#68D91C
#1CC6D9
#8D1CD9
Monochromatic
#F5D0CC
#E48277
#CC3928
#A22D20
#621B13
Suggested palettes for this hue.