Similar colors View all →
Pure Red
#DC180D
Pure Red
#FF0000
Dark Red
#8B0000
Brick Red
#B22222
Rust
#C2410C
Alizarin
#C0392B
Rosy Coral
#FF6B6B
Imperial Red
#E63946
Crimson
#DC143C
Deep Amber
#EA580C
Flash Red
#FF4757
Orange Coral
#FF7043
Salmon Pink
#FB7185
"Pure Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #DC180D
RGB rgb(220, 24, 13)
HSL hsl(3°, 89%, 46%)
CMYK C:0% M:89% Y:94% K:14%
Luminance 0.1577
WCAG Accessibility
On white 5.02:1
Aa — #DC180D
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.18:1
Aa — #DC180D
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#DC180D #0DD3DE
Analogous
#DE0D6B #DC180D #DE800D
Triadic
#DC180D #0DDE17 #170DDE
Split-comp.
#DC180D #0DDE80 #0D6BDE
Tetradic
#DC180D #6BDE0D #0DD3DE #800DDE
Monochromatic
#F8C2BF #ED6B64 #D22219 #A41B13 #600F0B
Suggested palettes for this hue.
Matcha Tea View all →
Santorini View all →
Moss & Stone View all →

  
Discover more colors View all →
Indian Red
#CD5C5C
Rosy Coral
#FF6B6B
Imperial Red
#E63946
Mahogany
#A94442
Brick Red
#B22222
Alizarin
#C0392B
Flash Red
#FF4757
Crimson
#DC143C
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