Similar colors View all →
Imperial Red
#E12431
Imperial Red
#E63946
Brick Red
#B22222
Crimson
#DC143C
Pure Red
#FF0000
Flash Red
#FF4757
Alizarin
#C0392B
Indian Red
#CD5C5C
Salmon Pink
#FB7185
Rosy Coral
#FF6B6B
Mahogany
#A94442
Dark Red
#8B0000
Burnt Sienna
#E8651A
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #E12431
RGB rgb(225, 36, 49)
HSL hsl(356°, 76%, 51%)
CMYK C:0% M:84% Y:78% K:12%
Luminance 0.173
WCAG Accessibility
On white 4.67:1
Aa — #E12431
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.5:1
Aa — #E12431
Secondary text
✓ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#E12431 #23E1D4
Analogous
#E1238F #E12431 #E17523
Triadic
#E12431 #30E123 #2330E1
Split-comp.
#E12431 #23E175 #238FE1
Tetradic
#E12431 #8FE123 #23E1D4 #7523E1
Monochromatic
#2F0A0C #831B22 #D5303B #DD5A63 #EA999F
Suggested palettes for this hue.
Mediterranean View all →
Moss & Stone View all →
Art Deco View all →

  
Discover more colors View all →
Crimson
#DC143C
Alizarin
#C0392B
Mahogany
#A94442
Imperial Red
#E63946
Rosy Coral
#FF6B6B
Flash Red
#FF4757
Pure Red
#FF0000
Indian Red
#CD5C5C
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