🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#E31D10
RGB
rgb(227, 29, 16)
HSL
hsl(4°, 87%, 48%)
CMYK
C:0% M:87% Y:93% K:11%
Luminance
0.1708
WCAG Accessibility
Aa — #E31D10
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #E31D10
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#E31D10
#10D7E5
Analogous
#E5106C
#E31D10
#E58910
Triadic
#E31D10
#10E51E
#1E10E5
Split-comp.
#E31D10
#10E589
#106CE5
Tetradic
#E31D10
#6CE510
#10D7E5
#8910E5
Monochromatic
#F8CCC9
#EC776F
#D9291C
#AC2016
#68140D
Suggested palettes for this hue.