Pure Red (E40118) — Shades, Harmonies, Palettes, CSS Code

"Pure Red"

Red · Winter

🧠 Psychology

Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.

✨ Uses

CTAs, alerts, fashion, beauty, food, sport.

Tip

Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.

Values

HEX #E40118

RGB rgb(228, 1, 24)

HSL hsl(354°, 99%, 45%)

CMYK C:0% M:100% Y:89% K:11%

Luminance 0.1666

WCAG Accessibility

On white 4.87:1

Aa — #E40118

Secondary text

✓ AA ✗ AAA ✓ AA Large

On black 4.32:1

Aa — #E40118

Secondary text

✗ AA ✗ AAA ✓ AA Large

50 100 200 300 400 500 600 700 800 900 950

All harmonies

Complementary

#E40118 #01E4CE

Analogous

#E40189 #E40118 #E45C01

Triadic

#E40118 #18E401 #0118E4

Split-comp.

#E40118 #01E45C #0189E4

Tetradic

#E40118 #89E401 #01E4CE #5C01E4

Monochromatic

#FBB7BE #F55666 #D90D21 #A90A1A #60060F

Suggested palettes for this hue.

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