Similar colors View all →
Pure Red
#E40120
Flash Red
#FF4757
Pure Red
#FF0000
Salmon Pink
#FB7185
Crimson
#DC143C
Dark Red
#8B0000
Dusty Pink
#FFB6C1
Rosy Coral
#FF6B6B
Imperial Red
#E63946
Flamingo Pink
#FF8FAB
Sweet Pink
#FFD1DC
Brick Red
#B22222
Deep Pink
#FF1493
"Pure Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #E40120
RGB rgb(228, 1, 32)
HSL hsl(352°, 99%, 45%)
CMYK C:0% M:100% Y:86% K:11%
Luminance 0.167
WCAG Accessibility
On white 4.86:1
Aa — #E40120
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.32:1
Aa — #E40120
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#E40120 #01E4C6
Analogous
#E40191 #E40120 #E45401
Triadic
#E40120 #1FE401 #011FE4
Split-comp.
#E40120 #01E454 #0191E4
Tetradic
#E40120 #91E401 #01E4C6 #5401E4
Monochromatic
#FBB7C0 #F5566B #D90D28 #A90A1F #600612
Suggested palettes for this hue.
Pop Matisse View all →
Santorini View all →
Tech Blue View all →

  
Discover more colors View all →
Crimson
#DC143C
Rosy Coral
#FF6B6B
Indian Red
#CD5C5C
Imperial Red
#E63946
Mahogany
#A94442
Alizarin
#C0392B
Flash Red
#FF4757
Pure Red
#FF0000
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