Similar colors View all →
Pure Red
#E40816
Pure Red
#FF0000
Flash Red
#FF4757
Imperial Red
#E63946
Crimson
#DC143C
Dark Red
#8B0000
Salmon Pink
#FB7185
Rosy Coral
#FF6B6B
Brick Red
#B22222
Dusty Pink
#FFB6C1
Flamingo Pink
#FF8FAB
Rust
#C2410C
Alizarin
#C0392B
"Pure Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #E40816
RGB rgb(228, 8, 22)
HSL hsl(356°, 93%, 46%)
CMYK C:0% M:96% Y:90% K:11%
Luminance 0.1669
WCAG Accessibility
On white 4.83:1
Aa — #E40816
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.35:1
Aa — #E40816
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#E40816 #08E2D4
Analogous
#E20884 #E40816 #E26708
Triadic
#E40816 #17E208 #0817E2
Split-comp.
#E40816 #08E267 #0884E2
Tetradic
#E40816 #84E208 #08E2D4 #6708E2
Monochromatic
#F9BEC2 #F0606A #D71421 #A8101A #62090F
Suggested palettes for this hue.
Night Velvet View all →
Tropical Jungle View all →
Tech Blue View all →

  
Discover more colors View all →
Mahogany
#A94442
Imperial Red
#E63946
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Indian Red
#CD5C5C
Pure Red
#FF0000
Crimson
#DC143C
Alizarin
#C0392B
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