Similar colors View all →
Pure Red
#E62312
Pure Red
#FF0000
Alizarin
#C0392B
Imperial Red
#E63946
Brick Red
#B22222
Rust
#C2410C
Crimson
#DC143C
Deep Amber
#EA580C
Burnt Sienna
#E8651A
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Orange Coral
#FF7043
Flash Red
#FF4757
"Pure Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #E62312
RGB rgb(230, 35, 18)
HSL hsl(5°, 85%, 49%)
CMYK C:0% M:85% Y:92% K:10%
Luminance 0.1787
WCAG Accessibility
On white 4.55:1
Aa — #E62312
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.61:1
Aa — #E62312
Secondary text
✓ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#E62312 #13D5E7
Analogous
#E7136B #E62312 #E78F13
Triadic
#E62312 #13E724 #2413E7
Split-comp.
#E62312 #13E78F #136BE7
Tetradic
#E62312 #6BE713 #13D5E7 #8F13E7
Monochromatic
#F8D1CE #EB7F75 #DB2F1F #AE2519 #6B170F
Suggested palettes for this hue.
Green Meadow View all →
Gradient Sunset View all →
Sand Desert View all →

  
Discover more colors View all →
Mahogany
#A94442
Pure Red
#FF0000
Flash Red
#FF4757
Alizarin
#C0392B
Brick Red
#B22222
Imperial Red
#E63946
Dark Red
#8B0000
Rosy Coral
#FF6B6B
🔄 Converter ♿ Contrast 🌈 Gradient