Pure Red (E72001) — Shades, Harmonies, Palettes, CSS Code

"Pure Red"

Red · Winter

🧠 Psychology

Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.

✨ Uses

CTAs, alerts, fashion, beauty, food, sport.

Tip

Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.

Values

HEX #E72001

RGB rgb(231, 32, 1)

HSL hsl(8°, 99%, 45%)

CMYK C:0% M:86% Y:100% K:9%

Luminance 0.1785

WCAG Accessibility

On white 4.56:1

Aa — #E72001

Secondary text

✓ AA ✗ AAA ✓ AA Large

On black 4.6:1

Aa — #E72001

Secondary text

✓ AA ✗ AAA ✓ AA Large

50 100 200 300 400 500 600 700 800 900 950

All harmonies

Complementary

#E72001 #01C6E4

Analogous

#E40154 #E72001 #E49101

Triadic

#E72001 #01E41F #1F01E4

Split-comp.

#E72001 #01E491 #0154E4

Tetradic

#E72001 #54E401 #01C6E4 #9101E4

Monochromatic

#FBC0B7 #F56B56 #D9280D #A91F0A #601206

Suggested palettes for this hue.

Coral Sea View all →

French Riviera View all →

Gradient Sunset View all →