Pure Red (E90101) — Shades, Harmonies, Palettes, CSS Code

"Pure Red"

Red · Winter

🧠 Psychology

Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.

✨ Uses

CTAs, alerts, fashion, beauty, food, sport.

Tip

Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.

Values

HEX #E90101

RGB rgb(233, 1, 1)

HSL hsl(0°, 99%, 46%)

CMYK C:0% M:100% Y:100% K:9%

Luminance 0.1743

WCAG Accessibility

On white 4.7:1

Aa — #E90101

Secondary text

✓ AA ✗ AAA ✓ AA Large

On black 4.47:1

Aa — #E90101

Secondary text

✗ AA ✗ AAA ✓ AA Large

50 100 200 300 400 500 600 700 800 900 950

All harmonies

Complementary

#E90101 #01E9E9

Analogous

#E90175 #E90101 #E97501

Triadic

#E90101 #01E901 #0101E9

Split-comp.

#E90101 #01E975 #0175E9

Tetradic

#E90101 #75E901 #01E9E9 #7501E9

Monochromatic

#FBBCBC #F55B5B #DE0D0D #AE0A0A #650606

Suggested palettes for this hue.

Night Velvet View all →

Tokyo Neon View all →

Coral Sea View all →