Similar colors View all →
Pure Red
#E90122
Salmon Pink
#FB7185
Flash Red
#FF4757
Pure Red
#FF0000
Crimson
#DC143C
Dusty Pink
#FFB6C1
Dark Red
#8B0000
Flamingo Pink
#FF8FAB
Rosy Coral
#FF6B6B
Imperial Red
#E63946
Sweet Pink
#FFD1DC
Deep Pink
#FF1493
Brick Red
#B22222
"Pure Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #E90122
RGB rgb(233, 1, 34)
HSL hsl(351°, 99%, 46%)
CMYK C:0% M:100% Y:85% K:9%
Luminance 0.1752
WCAG Accessibility
On white 4.67:1
Aa — #E90122
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.49:1
Aa — #E90122
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#E90122 #01E9C7
Analogous
#E90198 #E90122 #E95201
Triadic
#E90122 #24E901 #0124E9
Split-comp.
#E90122 #01E952 #0198E9
Tetradic
#E90122 #98E901 #01E9C7 #5201E9
Monochromatic
#FBBCC5 #F55B72 #DE0D2C #AE0A23 #650614
Suggested palettes for this hue.
Night Velvet View all →
Tokyo Neon View all →
Purple Mystery View all →

  
Discover more colors View all →
Imperial Red
#E63946
Pure Red
#FF0000
Dark Red
#8B0000
Brick Red
#B22222
Indian Red
#CD5C5C
Crimson
#DC143C
Alizarin
#C0392B
Mahogany
#A94442
🔄 Converter ♿ Contrast 🌈 Gradient