Pure Red (E90404) — Shades, Harmonies, Palettes, CSS Code

"Pure Red"

Red · Winter

🧠 Psychology

Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.

✨ Uses

CTAs, alerts, fashion, beauty, food, sport.

Tip

Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.

Values

HEX #E90404

RGB rgb(233, 4, 4)

HSL hsl(0°, 97%, 46%)

CMYK C:0% M:98% Y:98% K:9%

Luminance 0.1744

WCAG Accessibility

On white 4.68:1

Aa — #E90404

Secondary text

✓ AA ✗ AAA ✓ AA Large

On black 4.48:1

Aa — #E90404

Secondary text

✗ AA ✗ AAA ✓ AA Large

50 100 200 300 400 500 600 700 800 900 950

All harmonies

Complementary

#E90404 #04E7E7

Analogous

#E70475 #E90404 #E77504

Triadic

#E90404 #04E704 #0404E7

Split-comp.

#E90404 #04E775 #0475E7

Tetradic

#E90404 #75E704 #04E7E7 #7504E7

Monochromatic

#FABCBC #F45D5D #DB0F0F #AC0C0C #640707

Suggested palettes for this hue.

Vibrant Summer View all →

Leather & Wood View all →

Red Passion View all →