Pure Red (E90917) — Shades, Harmonies, Palettes, CSS Code

"Pure Red"

Red · Winter

🧠 Psychology

Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.

✨ Uses

CTAs, alerts, fashion, beauty, food, sport.

Tip

Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.

Values

HEX #E90917

RGB rgb(233, 9, 23)

HSL hsl(356°, 93%, 47%)

CMYK C:0% M:96% Y:90% K:9%

Luminance 0.1751

WCAG Accessibility

On white 4.65:1

Aa — #E90917

Secondary text

✓ AA ✗ AAA ✓ AA Large

On black 4.52:1

Aa — #E90917

Secondary text

✓ AA ✗ AAA ✓ AA Large

50 100 200 300 400 500 600 700 800 900 950

All harmonies

Complementary

#E90917 #08E7D8

Analogous

#E70887 #E90917 #E76908

Triadic

#E90917 #17E708 #0817E7

Split-comp.

#E90917 #08E769 #0887E7

Tetradic

#E90917 #87E708 #08E7D8 #6908E7

Monochromatic

#F9C2C6 #F1656E #DB1422 #AD101A #670A10

Suggested palettes for this hue.

Matcha View all →

Icy Winter View all →

Nordic View all →