Similar colors View all →
Pure Red
#E91E12
Pure Red
#FF0000
Imperial Red
#E63946
Brick Red
#B22222
Alizarin
#C0392B
Crimson
#DC143C
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Rust
#C2410C
Deep Amber
#EA580C
Flash Red
#FF4757
Burnt Sienna
#E8651A
Orange Coral
#FF7043
"Pure Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #E91E12
RGB rgb(233, 30, 18)
HSL hsl(3°, 86%, 49%)
CMYK C:0% M:87% Y:92% K:9%
Luminance 0.181
WCAG Accessibility
On white 4.51:1
Aa — #E91E12
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.66:1
Aa — #E91E12
Secondary text
✓ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#E91E12 #11DEE8
Analogous
#E81172 #E91E12 #E88811
Triadic
#E91E12 #11E81C #1C11E8
Split-comp.
#E91E12 #11E888 #1172E8
Tetradic
#E91E12 #72E811 #11DEE8 #8811E8
Monochromatic
#F8D0CE #EC7A74 #DC271E #AF1F18 #6C130F
Suggested palettes for this hue.
Sunset View all →
Grey Minimal View all →
Northern Lights View all →

  
Discover more colors View all →
Flash Red
#FF4757
Rosy Coral
#FF6B6B
Indian Red
#CD5C5C
Dark Red
#8B0000
Brick Red
#B22222
Pure Red
#FF0000
Imperial Red
#E63946
Crimson
#DC143C
🔄 Converter ♿ Contrast 🌈 Gradient