Similar colors View all →
Pure Red
#EB1017
Pure Red
#FF0000
Imperial Red
#E63946
Crimson
#DC143C
Brick Red
#B22222
Flash Red
#FF4757
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Salmon Pink
#FB7185
Alizarin
#C0392B
Rust
#C2410C
Indian Red
#CD5C5C
Deep Amber
#EA580C
"Pure Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #EB1017
RGB rgb(235, 16, 23)
HSL hsl(358°, 87%, 49%)
CMYK C:0% M:93% Y:90% K:8%
Luminance 0.1796
WCAG Accessibility
On white 4.55:1
Aa — #EB1017
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 4.62:1
Aa — #EB1017
Secondary text
✓ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#EB1017 #10EAE2
Analogous
#EA1084 #EB1017 #EA7610
Triadic
#EB1017 #17EA10 #1017EA
Split-comp.
#EB1017 #10EA76 #1084EA
Tetradic
#EB1017 #84EA10 #10EAE2 #7610EA
Monochromatic
#F9CDCF #ED7377 #DD1D23 #B0171C #6C0E11
Suggested palettes for this hue.
Neon 90s View all →
Moss & Stone View all →
Coffee & Cream View all →

  
Discover more colors View all →
Flash Red
#FF4757
Rosy Coral
#FF6B6B
Crimson
#DC143C
Indian Red
#CD5C5C
Brick Red
#B22222
Pure Red
#FF0000
Dark Red
#8B0000
Mahogany
#A94442
🔄 Converter ♿ Contrast 🌈 Gradient