Pure Red (EC181B) — Shades, Harmonies, Palettes, CSS Code

"Pure Red"

Red · Winter

🧠 Psychology

Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.

✨ Uses

CTAs, alerts, fashion, beauty, food, sport.

Tip

Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.

Values

HEX #EC181B

RGB rgb(236, 24, 27)

HSL hsl(359°, 85%, 51%)

CMYK C:0% M:90% Y:89% K:7%

Luminance 0.1838

WCAG Accessibility

On white 4.46:1

Aa — #EC181B

Secondary text

✗ AA ✗ AAA ✓ AA Large

On black 4.71:1

Aa — #EC181B

Secondary text

✓ AA ✗ AAA ✓ AA Large

50 100 200 300 400 500 600 700 800 900 950

All harmonies

Complementary

#EC181B #18ECE9

Analogous

#EC1886 #EC181B #EC7F18

Triadic

#EC181B #1BEC18 #181BEC

Split-comp.

#EC181B #18EC7F #1886EC

Tetradic

#EC181B #86EC18 #18ECE9 #7F18EC

Monochromatic

#310708 #8A1416 #E02427 #E65153 #F09495

Suggested palettes for this hue.

Pastel 80s View all →

Pearl Zen View all →

Blue Serenity View all →