Pure Red (EC291C) — Shades, Harmonies, Palettes, CSS Code

"Pure Red"

Red · Winter

🧠 Psychology

Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.

✨ Uses

CTAs, alerts, fashion, beauty, food, sport.

Tip

Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.

Values

HEX #EC291C

RGB rgb(236, 41, 28)

HSL hsl(4°, 85%, 52%)

CMYK C:0% M:83% Y:88% K:7%

Luminance 0.1927

WCAG Accessibility

On white 4.29:1

Aa — #EC291C

Secondary text

✗ AA ✗ AAA ✓ AA Large

On black 4.9:1

Aa — #EC291C

Secondary text

✓ AA ✗ AAA ✓ AA Large

50 100 200 300 400 500 600 700 800 900 950

All harmonies

Complementary

#EC291C #1DDFED

Analogous

#ED1D77 #EC291C #ED921D

Triadic

#EC291C #1DED2A #2A1DED

Split-comp.

#EC291C #1DED92 #1D77ED

Tetradic

#EC291C #77ED1D #1DDFED #921DED

Monochromatic

#360B08 #8F1D14 #E03529 #E75F55 #F09E98

Suggested palettes for this hue.

Night Velvet View all →

Neon 90s View all →

Arctic Tundra View all →