Similar colors View all →
Pure Red
#ED2013
Pure Red
#FF0000
Imperial Red
#E63946
Alizarin
#C0392B
Brick Red
#B22222
Rust
#C2410C
Rosy Coral
#FF6B6B
Crimson
#DC143C
Dark Red
#8B0000
Deep Amber
#EA580C
Burnt Sienna
#E8651A
Flash Red
#FF4757
Orange Coral
#FF7043
"Pure Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #ED2013
RGB rgb(237, 32, 19)
HSL hsl(4°, 86%, 50%)
CMYK C:0% M:86% Y:92% K:7%
Luminance 0.1887
WCAG Accessibility
On white 4.36:1
Aa — #ED2013
Secondary text
✗ AA ✗ AAA ✓ AA Large
On black 4.82:1
Aa — #ED2013
Secondary text
✓ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#ED2013 #12DFED
Analogous
#ED1271 #ED2013 #ED8E12
Triadic
#ED2013 #12ED20 #2012ED
Split-comp.
#ED2013 #12ED8E #1271ED
Tetradic
#ED2013 #71ED12 #12DFED #8E12ED
Monochromatic
#2D0906 #871A12 #E02C1F #E7564B #F0958F
Suggested palettes for this hue.
Pop Matisse View all →
Danger Red View all →
Pearl Zen View all →

  
Discover more colors View all →
Pure Red
#FF0000
Imperial Red
#E63946
Rosy Coral
#FF6B6B
Alizarin
#C0392B
Indian Red
#CD5C5C
Crimson
#DC143C
Flash Red
#FF4757
Dark Red
#8B0000
🔄 Converter ♿ Contrast 🌈 Gradient