Similar colors View all →
Imperial Red
#F0494F
Imperial Red
#E63946
Flash Red
#FF4757
Rosy Coral
#FF6B6B
Pure Red
#FF0000
Salmon Pink
#FB7185
Crimson
#DC143C
Brick Red
#B22222
Indian Red
#CD5C5C
Dark Red
#8B0000
Dusty Pink
#FFB6C1
Orange Coral
#FF7043
Alizarin
#C0392B
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX #F0494F
RGB rgb(240, 73, 79)
HSL hsl(358°, 85%, 61%)
CMYK C:0% M:70% Y:67% K:6%
Luminance 0.2372
WCAG Accessibility
On white 3.64:1
Aa — #F0494F
Secondary text
✗ AA ✗ AAA ✓ AA Large
On black 5.77:1
Aa — #F0494F
Secondary text
✓ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#F0494F #47F0EA
Analogous
#F047A1 #F0494F #F09647
Triadic
#F0494F #4DF047 #474DF0
Split-comp.
#F0494F #47F096 #47A1F0
Tetradic
#F0494F #A1F047 #47F0EA #9647F0
Monochromatic
#5E0D10 #B71A1F #E65156 #ED7E81 #F6C1C2
Suggested palettes for this hue.
Sand Desert View all →
Gold & Black View all →
Amber Warning View all →

  
Discover more colors View all →
Alizarin
#C0392B
Crimson
#DC143C
Imperial Red
#E63946
Pure Red
#FF0000
Dark Red
#8B0000
Indian Red
#CD5C5C
Mahogany
#A94442
Brick Red
#B22222
🔄 Converter ♿ Contrast 🌈 Gradient