🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#F40723
RGB
rgb(244, 7, 35)
HSL
hsl(353°, 94%, 49%)
CMYK
C:0% M:97% Y:86% K:4%
Luminance
0.1941
WCAG Accessibility
Aa — #F40723
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #F40723
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#F40723
#07F2D7
Analogous
#F20798
#F40723
#F26207
Triadic
#F40723
#23F207
#0723F2
Split-comp.
#F40723
#07F262
#0798F2
Tetradic
#F40723
#98F207
#07F2D7
#6207F2
Monochromatic
#FBCBD1
#F26E7D
#E6142C
#B71023
#710A16
Suggested palettes for this hue.