🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#FF3F31
RGB
rgb(255, 63, 49)
HSL
hsl(4°, 100%, 60%)
CMYK
C:0% M:75% Y:81% K:0%
Luminance
0.2475
WCAG Accessibility
Aa — #FF3F31
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #FF3F31
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#FF3F31
#33F1FF
Analogous
#FF338B
#FF3F31
#FFA733
Triadic
#FF3F31
#33FF41
#4133FF
Split-comp.
#FF3F31
#33FFA7
#338BFF
Tetradic
#FF3F31
#8BFF33
#33F1FF
#A733FF
Monochromatic
#610B05
#C2160A
#F5493D
#F7776E
#FBBBB6
Suggested palettes for this hue.