"Pure Black"
Neutral · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Black pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#181011
RGB
rgb(24, 16, 17)
HSL
hsl(353°, 20%, 8%)
CMYK
C:0% M:33% Y:29% K:91%
Luminance
0.003
WCAG Accessibility
Aa — #181011
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #181011
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#181011
#101818
Analogous
#181015
#181011
#181310
Triadic
#181011
#111810
#101118
Split-comp.
#181011
#101813
#101518
Tetradic
#181011
#151810
#101818
#131018
Monochromatic
#876E71
#4F4042
#161213
#000000
#000000
Suggested palettes for this hue.