Similar colors View all →
Pure Black
#191010
Pure Black
#000000
Dark Brown
#4E342E
Mahogany
#A94442
Brown
#795548
Indian Red
#CD5C5C
Brick Red
#B22222
Coffee
#6B4F3A
Rosy Brown
#BCAAA4
Alizarin
#C0392B
Smoke White
#F5F5F5
Pure White
#FFFFFF
Khaki
#8B7355
"Pure Black"
Neutral · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Black pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #191010
RGB rgb(25, 16, 16)
HSL hsl(0°, 22%, 8%)
CMYK C:0% M:36% Y:36% K:90%
Luminance 0.0031
WCAG Accessibility
On white 18.7:1
Aa — #191010
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 1.12:1
Aa — #191010
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#191010 #101919
Analogous
#191014 #191010 #191410
Triadic
#191010 #101910 #101019
Split-comp.
#191010 #101914 #101419
Tetradic
#191010 #141910 #101919 #141019
Monochromatic
#896C6C #503F3F #171212 #000000 #000000
Suggested palettes for this hue.
Cherry Blossom View all →
Chocolate View all →
Dragonfruit View all →

  
Discover more colors View all →
Silver Grey
#D1D5DB
Smoke White
#F5F5F5
Pure Black
#000000
Medium Grey
#9CA3AF
Ivory
#F8F7F4
Slate Grey
#6B7280
Pearl Grey
#E5E7EB
Anthracite
#4B5563
🔄 Converter ♿ Contrast 🌈 Gradient