🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#1D73B9
RGB
rgb(29, 115, 185)
HSL
hsl(207°, 73%, 42%)
CMYK
C:84% M:38% Y:0% K:27%
Luminance
0.1615
WCAG Accessibility
Aa — #1D73B9
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #1D73B9
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#1D73B9
#B9631D
Analogous
#1DB9B1
#1D73B9
#1D25B9
Triadic
#1D73B9
#B91D73
#73B91D
Split-comp.
#1D73B9
#B91D25
#B9B11D
Tetradic
#1D73B9
#B11DB9
#B9631D
#25B91D
Monochromatic
#B4D4EE
#61A4DB
#2872AF
#1E5785
#102E47
Suggested palettes for this hue.