🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#230523
RGB
rgb(35, 5, 35)
HSL
hsl(300°, 75%, 8%)
CMYK
C:0% M:86% Y:0% K:86%
Luminance
0.0037
WCAG Accessibility
Aa — #230523
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #230523
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#230523
#052405
Analogous
#140524
#230523
#240514
Triadic
#230523
#242405
#052424
Split-comp.
#230523
#142405
#052414
Tetradic
#230523
#241405
#052405
#051424
Monochromatic
#CA2BCA
#761976
#220722
#000000
#000000
Suggested palettes for this hue.