🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#240740
RGB
rgb(36, 7, 64)
HSL
hsl(271°, 80%, 14%)
CMYK
C:44% M:89% Y:0% K:75%
Luminance
0.0066
WCAG Accessibility
Aa — #240740
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #240740
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#240740
#234007
Analogous
#080740
#240740
#40073F
Triadic
#240740
#402507
#074025
Split-comp.
#240740
#3F4007
#074008
Tetradic
#240740
#400807
#234007
#073F40
Monochromatic
#8C38DC
#591A93
#250B3D
#0A0311
#000000
Suggested palettes for this hue.