🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#280000
RGB
rgb(40, 0, 0)
HSL
hsl(0°, 100%, 8%)
CMYK
C:0% M:100% Y:100% K:84%
Luminance
0.0036
WCAG Accessibility
Aa — #280000
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #280000
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#280000
#002929
Analogous
#290014
#280000
#291400
Triadic
#280000
#002900
#000029
Split-comp.
#280000
#002914
#001429
Tetradic
#280000
#142900
#002929
#140029
Monochromatic
#E90C0C
#880707
#270202
#000000
#000000
Suggested palettes for this hue.