🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#280107
RGB
rgb(40, 1, 7)
HSL
hsl(351°, 95%, 8%)
CMYK
C:0% M:98% Y:83% K:84%
Luminance
0.0036
WCAG Accessibility
Aa — #280107
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #280107
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#280107
#012822
Analogous
#28011A
#280107
#280F01
Triadic
#280107
#072801
#010728
Split-comp.
#280107
#01280F
#011A28
Tetradic
#280107
#1A2801
#012822
#0F0128
Monochromatic
#E21232
#840B1D
#260308
#000000
#000000
Suggested palettes for this hue.