🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#280108
RGB
rgb(40, 1, 8)
HSL
hsl(349°, 95%, 8%)
CMYK
C:0% M:98% Y:80% K:84%
Luminance
0.0037
WCAG Accessibility
Aa — #280108
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #280108
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#280108
#012821
Analogous
#28011C
#280108
#280D01
Triadic
#280108
#082801
#010828
Split-comp.
#280108
#01280D
#011C28
Tetradic
#280108
#1C2801
#012821
#0D0128
Monochromatic
#E21239
#840B21
#260309
#000000
#000000
Suggested palettes for this hue.