🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#28010D
RGB
rgb(40, 1, 13)
HSL
hsl(342°, 95%, 8%)
CMYK
C:0% M:98% Y:67% K:84%
Luminance
0.0037
WCAG Accessibility
Aa — #28010D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #28010D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#28010D
#01281C
Analogous
#280120
#28010D
#280901
Triadic
#28010D
#0D2801
#010D28
Split-comp.
#28010D
#012809
#012028
Tetradic
#28010D
#202801
#01281C
#090128
Monochromatic
#E21251
#840B2F
#26030D
#000000
#000000
Suggested palettes for this hue.