🧠 Psychology
Fresh and soothing color. Evokes clarity, communication and technological innovation.
✨ Uses
Tech, health, communication, SaaS, media.
Tip
Azure pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#2B89AB
RGB
rgb(43, 137, 171)
HSL
hsl(196°, 60%, 42%)
CMYK
C:75% M:20% Y:0% K:33%
Luminance
0.2165
WCAG Accessibility
Aa — #2B89AB
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #2B89AB
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#2B89AB
#AB4D2B
Analogous
#2BAB8D
#2B89AB
#2B49AB
Triadic
#2B89AB
#AB2B89
#89AB2B
Split-comp.
#2B89AB
#AB2B49
#AB8D2B
Tetradic
#2B89AB
#8D2BAB
#AB4D2B
#49AB2B
Monochromatic
#BADCE8
#6EB5CF
#3684A1
#29657A
#163541
Suggested palettes for this hue.