Similar colors View all →
Pure Blue
#321DF7
Pure Blue
#0000FF
Soft Lavender
#A78BFA
Pale Violet
#C4B5FD
Vibrant Mauve
#8B5CF6
Blue Violet
#5865F2
Deep Navy
#000080
Misty Violet
#EDE9FE
Deep Violet
#7C3AED
Amethyst
#6D28D9
Sapphire
#2563EB
Electric Blue
#3B82F6
Pop Violet
#9333EA
"Pure Blue"
Blue · Winter
🧠 Psychology
Color of trust and stability. Evokes professionalism, security and serenity.
✨ Uses
Finance, banking, enterprise, software, social networks.
Tip
Pure Blue pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #321DF7
RGB rgb(50, 29, 247)
HSL hsl(246°, 93%, 54%)
CMYK C:80% M:88% Y:0% K:3%
Luminance 0.0792
WCAG Accessibility
On white 7.91:1
Aa — #321DF7
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.65:1
Aa — #321DF7
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#321DF7 #E1F71D
Analogous
#1D74F7 #321DF7 #A01DF7
Triadic
#321DF7 #F7321D #1DF732
Split-comp.
#321DF7 #F7A01D #74F71D
Tetradic
#321DF7 #F71D74 #E1F71D #1DF7A0
Monochromatic
#0C0641 #1D0F9F #3C28EB #6657EF #A69DF6
Suggested palettes for this hue.
Arctic Tundra View all →
Sahara View all →
Autumn Forest View all →

  
Discover more colors View all →
Steel Blue
#B0C4DE
Dodger Blue
#1E90FF
Soft Sky Blue
#87CEEB
Navy Blue
#1E3A8A
Sapphire
#2563EB
Deep Navy
#000080
Royal Blue
#4169E1
Azure
#0EA5E9
🔄 Converter ♿ Contrast 🌈 Gradient