🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#40070A
RGB
rgb(64, 7, 10)
HSL
hsl(357°, 80%, 14%)
CMYK
C:0% M:89% Y:84% K:75%
Luminance
0.0105
WCAG Accessibility
Aa — #40070A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #40070A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#40070A
#07403D
Analogous
#400727
#40070A
#402107
Triadic
#40070A
#0A4007
#070A40
Split-comp.
#40070A
#074021
#072740
Tetradic
#40070A
#274007
#07403D
#210740
Monochromatic
#DC3840
#931A20
#3D0B0D
#110304
#000000
Suggested palettes for this hue.