🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#40070D
RGB
rgb(64, 7, 13)
HSL
hsl(354°, 80%, 14%)
CMYK
C:0% M:89% Y:80% K:75%
Luminance
0.0105
WCAG Accessibility
Aa — #40070D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #40070D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#40070D
#07403B
Analogous
#400729
#40070D
#401E07
Triadic
#40070D
#0D4007
#070D40
Split-comp.
#40070D
#07401E
#072940
Tetradic
#40070D
#294007
#07403B
#1E0740
Monochromatic
#DC3848
#931A26
#3D0B10
#110304
#000000
Suggested palettes for this hue.