🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#400A07
RGB
rgb(64, 10, 7)
HSL
hsl(3°, 80%, 14%)
CMYK
C:0% M:84% Y:89% K:75%
Luminance
0.0108
WCAG Accessibility
Aa — #400A07
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #400A07
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#400A07
#073D40
Analogous
#400721
#400A07
#402707
Triadic
#400A07
#07400A
#0A0740
Split-comp.
#400A07
#074027
#072140
Tetradic
#400A07
#214007
#073D40
#270740
Monochromatic
#DC4038
#93201A
#3D0D0B
#110403
#000000
Suggested palettes for this hue.