🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#400D07
RGB
rgb(64, 13, 7)
HSL
hsl(6°, 80%, 14%)
CMYK
C:0% M:80% Y:89% K:75%
Luminance
0.0112
WCAG Accessibility
Aa — #400D07
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #400D07
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#400D07
#073B40
Analogous
#40071E
#400D07
#402907
Triadic
#400D07
#07400D
#0D0740
Split-comp.
#400D07
#074029
#071E40
Tetradic
#400D07
#1E4007
#073B40
#290740
Monochromatic
#DC4838
#93261A
#3D100B
#110403
#000000
Suggested palettes for this hue.