🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#601018
RGB
rgb(96, 16, 24)
HSL
hsl(354°, 71%, 22%)
CMYK
C:0% M:83% Y:75% K:62%
Luminance
0.0268
WCAG Accessibility
Aa — #601018
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #601018
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#601018
#106058
Analogous
#601040
#601018
#603010
Triadic
#601018
#186010
#101860
Split-comp.
#601018
#106030
#104060
Tetradic
#601018
#406010
#106058
#301060
Monochromatic
#D9636F
#AC2A37
#5A161D
#310C10
#000000
Suggested palettes for this hue.