🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#690711
RGB
rgb(105, 7, 17)
HSL
hsl(354°, 87%, 22%)
CMYK
C:0% M:93% Y:84% K:59%
Luminance
0.0306
WCAG Accessibility
Aa — #690711
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #690711
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#690711
#07695F
Analogous
#690742
#690711
#692E07
Triadic
#690711
#116907
#071169
Split-comp.
#690711
#07692E
#074269
Tetradic
#690711
#426907
#07695F
#2E0769
Monochromatic
#E95362
#BE1929
#630D16
#36070C
#000000
Suggested palettes for this hue.