🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#701BBB
RGB
rgb(112, 27, 187)
HSL
hsl(272°, 75%, 42%)
CMYK
C:40% M:86% Y:0% K:27%
Luminance
0.0764
WCAG Accessibility
Aa — #701BBB
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #701BBB
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#701BBB
#66BB1B
Analogous
#201BBB
#701BBB
#BB1BB6
Triadic
#701BBB
#BB701B
#1BBB70
Split-comp.
#701BBB
#B6BB1B
#1BBB20
Tetradic
#701BBB
#BB201B
#66BB1B
#1BB6BB
Monochromatic
#D3B3EF
#A25FDD
#7025B1
#551D87
#2D0F48
Suggested palettes for this hue.